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ternfic · 3 months ago

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Penance

Chapter Eight: World On Fire

The party was quickly declared over, and the guests (both invited and not) were sent home. Alfred, Bruce, and Barbara had their work cut out for them, trying to get Dick to go to bed. “But I wanna help too!” he argued, following as they made their way to the Batcave.

“Dick, we know you’re worried too,” Barbara soothed, “but this isn’t a mission for a child, not even one as capable as you. You can hold your own against a bunch of supervillains, but ghosts play by a whole different set of rules.”

“Let me tell you, this guy was a real nasty piece of work,” Vitruvius continued his explanations, completely ignoring the Bat-family’s dilemma.

Metalbeard rolled his eye. “Kind of gathered as much when that clown over there said he be a ‘matey’ of his.”

“I don’t have a clue where he came from, he just appeared out of the blue one day, leading a band of circus performers. Master Builders, every one of them. But he could use magic as well.”

“So like an evil version of you?” Unikitty gasped.

“Never thought of it that way. I suppose he was. He seemed very charming and pleasant at first glance, but he was quite the actor. I wasn’t fooled- I only met him one time, but there was something very chilling about him. And I think he was actually the cause of a lot of the unrest between Master Builders and the average citizens, in recent decades.”

“And what did he stand to gain from that?” Batman asked.

“Besides what he viewed as entertainment? No idea.” He glanced at Benny next, who could only shrug.

“It’s coming back to me, but not all at once… All I can tell you at this point is that it wasn’t anything good.” He turned back to Vitruvius. “So what happened to him?”

“I can tell you that,” Batman answered. “It was the only time Business and Bad Cop ever came to Gotham. This ‘Ringmaster’ guy brought his circus into town. I didn’t go see it, dude gave me the creeps. But they came to arrest the entire troupe. It was probably the biggest disaster of a raid I’d ever heard of. A lot of people died.” Vitruvius nodded.

“The fire…”

Almost as one they turned to look at Lucy. “What?” Emmet asked.

“I…” She started to tremble. “I think I was there. I knew something seemed familiar about Gotham, the first time Bruce brought me to visit. I was little- I don’t remember much, what I can remember is just… flashes. Fire. Screaming. Wood splintering, cables snapping. Robots, everywhere. The most… furious green eyes I’d ever seen…” She sniffed and wiped at her eyes. “I remembered hearing about it, years ago, and I was happy enough to pin the blame on Sirius and Cary, but. I don’t think that was the case after all. I think- I think it was actually the Ringmaster that started the fire, that tried to bring the tent down to kill everyone. The audience. His own troupe. Men, women, children, all alike. It didn’t matter, so long as he got the two who dared to stand up to him.”

Dick’s arguments had died down as he listened, eyes wide and watery. “He- he really killed kids?”

Lucy nodded, as Emmet wrapped her up in a tight embrace. She gratefully leaned against him. “I’d never forgive myself if that monster did something to hurt you. So please, Dick, just… stay home. Don’t make us have to worry about you on top of worrying about saving those idiots.”

“Okay…” the boy agreed softly. Alfred took the opportunity to usher him off to bed.

“The Batwing’s not big enough to carry all of us, we’ll have to build a-”

“Spaceship??” Benny asked hopefully. Everyone but Emmet rolled their eyes at him. The construction worker just looked concerned for him.

“I think a spaceship would be a good idea. It worked pretty well last time, didn’t it?” Benny barely waited for him to finish that sentence before he’d zipped off in a flash, throwing parts together.

“So how are we going to stop him?” Lucy asked, turning to Vitruvius. “If he was such a powerful mage in life, being a dead one on Halloween night is a terrifying thing to consider.”

“I’m still working on that,” the ghost-wizard admitted. “Unfortunately, a feasible plan may hinge upon Benny’s memory, and how much of it returns by the time we get there.”

“That’s… not quite the answer I was hoping for, but I guess there’s nothing for it,” Lucy sighed, watching as Benny put his spaceship together. He looked more like he was looking for a distraction than genuinely enjoying himself.

Cary woke suddenly, his heart pounding so hard he thought it might beat its way right out of his rib cage. That hadn’t been a mere nightmare, he knew. There was no sense of Alastar trying to calm him, no panic from Keelan sharing his terror. His head was quiet, so quiet, and no amount of desperate calling to his brothers got an answer from them. That… that hadn’t been Sirius, coming back to the room earlier.

He was unable to see. He couldn’t feel a blindfold, so either it was just that dark, or something else had rendered him blind. And he was bound. No matter how much he struggled, the bindings wouldn’t budge. They had to be magic in nature. Somebody didn’t want him to escape. He squeezed his eyes shut and rested his head against his knees, letting out a shaky breath.

He’d sworn he would never fail his brothers again, and yet he’d done just that. They were gone again, and he’d done nothing to stop it. Just slept right through while they were attacked.

Slowly, Bad Cop came to realize it wasn’t as quiet as he thought. Someone was whispering. Several someones, actually, possibly even more. They were barely audible, but he could just pick out what they were saying. What they were calling him.

‘Traitor.’

‘Monster.’

‘Murderer.’

“No, I didn’t kill anyone!”

‘Ah, but you did.’ The whisper sounded so close to his ear, he startled. ‘Have you forgotten? You pulled the trigger. And you hid like the coward you are when your brother defied Lord Business, you let him get erased. Even tonight, you ignored them, when they could feel something was wrong. You didn’t even bother to try protecting them this time.’

‘You might not always be directly responsible, but you are a killer.’

Bad Cop was unable to stop the sob that escaped him. It was his fault, that his brothers were… And he knew he was next.

And Benny would never get to find out what happened to any of them.

Keelan had instinctively put up a fight the moment that… thing had taken over his body, but it was a battle he had quickly lost. Cary and Alastar were used to squabbling for dominance, but that wasn’t a skill they’d passed on to him, and really, this was barely anything like when one of his brothers was fronting instead of him. The feel of the other mind that had overridden him was so cold, so alien, he’d been caught completely off guard.

At least it hadn’t tried to go poking about in his mind, it felt like it was stretched too thin to focus on doing one more thing. He continued trying to jab at it, dislodge it, distract it, something that might help him regain control, all to no avail.

He’d screamed when it had used him to attack Sirius, struggling and clawing for control, and fought harder still when they’d run into Alastar (NOT DEAD!!), until he’d worn himself out. He was thankful that they’d managed to hide themselves for the time being; it gave him a reprieve to try to recover his own energy. But they wouldn’t be able to hide for long- whatever this thing was, it wasn’t just possessing him, but the hotel as well. Its attention was simply elsewhere for the time being.

…He could use that to his advantage. It was enough of an opening that he could piggyback on its consciousness, if not dislodge it entirely. He summoned every ounce of aggression he could manage, pressing against its mind, trying to follow where the source was. Maybe he could see its plans. It reared back in shock, and for a moment- just a brief, fleeting moment- he had freedom.

And then it clamped down on him even more forcefully than before, pushing him down until he nearly blanked out. Satisfied that he was successfully subdued, the pressure eased up just before he faded entirely.

“Not yet, little freak. I still have use for you.”

#the lego movie #gcbc #benny the spaceman #metalbeard #unikitty #wyldstyle #emmet brickowski #president business #lord business #coppernauts #emmetstyle

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creeped-out-ranked · 5 years ago

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Creeped Out is a horror anthology series shown on CBBC in the UK and available on Netflix elsewhere. It’s an excellent show, fun for kids with loads of crossover appeal for adults. But the big entertainment sites tend not to cover it, and I haven't been able to find a definitive ranking of all the episodes anywhere. So I decided to create my own, because why not?! This list includes season 1 and season 2; I’ll add further episodes as they’re shown.

Before we get into this: there are some spoilers in here. I’ve tried to keep them to a minimum but sometimes, to describe what's good (or bad) about an episode, I need to discuss elements of the plot.

Every episode of Creeped Out, ranked from best to worst

1. ‘Slapstick’ (Season 1, Episode 1)

The first episode of a series is rarely the best, but Creeped Out bucks the trend—‘Slapstick’ hasn’t yet been bettered. It’s the perfect combination of cozy and creepy, with a quintessentially British setting (a seaside town complete with Punch & Judy shows), a puppet antagonist who’s somewhere between unnerving and amusing, and a relatable main character. Even the score is the best of the bunch: its sinister take on fairground music really adds to the atmosphere. The plot—Jessie wishes her parents were ‘normal’, and lives to regret it—is compelling, and in contrast to some of the weaker episodes, you actually understand why the characters do the things they do (even the bully is given a bit of a backstory). ‘Slapstick’ is a gem, and more than any other episode, it stands up to repeated rewatches.

2. ‘Trolled’ (Season 1, Episode 3)

Sam leads a double life: he’s secretly NoFace, an online troll who often targets his closest friends. When he ignores a message warning him to stop trolling, things start to go very wrong. This episode is set in the plush surroundings of a boarding school (one of Creeped Out’s more notable backdrops) and the contrast between Sam’s environment and his online life is both palpable and believable. The dynamic between Sam, Fitzy and Naini is established very effectively—you really feel Sam has something to lose. Extra points for the properly bleak ending, too.

3. ‘Kindlesticks’ (Season 1, Episode 9)

This episode is a fan favourite, and it’s not difficult to see why. ‘Kindlesticks’ came out of nowhere, landing in the middle of a few mediocre episodes, and doesn’t seem at first glance to have the most exciting setup: a bad babysitter getting her comeuppance. Yet you’ll likely find that the tale of Esme, her charge Ashley and his imaginary friend Kindlesticks will drag you in, spit you out and leave you reeling. It’s a simple idea executed perfectly, with what is undoubtedly Creeped Out’s best delivery of a twist. Seriously, I didn’t see that coming at all.

4. ‘Splinta Claws’ (Season 2, Episode 10)

Admittedly, it isn’t difficult to make a Christmas episode good—add lots of sparkly decorations and a bit of ‘Carol of the Bells’ and you’ve already nailed the atmosphere. ‘Splinta Claws’, in which two boys get trapped in a department store along with a possessed animatronic Santa, builds on that to create an inspired take on PG-13 seasonal horror. It’s the self-aware script that really makes this episode; the ‘frenemy’ relationship between anxious Mikey and street-smart Lawrence, plus the characters’ recognition that the slow-moving Santa isn’t that scary (despite its nightmare-fuel face). An effective combination of action, emotion and humour results in a spooky festive treat.

5. ‘Tilly Bone’ (Season 2, Episode 9)

Telling a story backwards is a bold move, and initially, it makes ‘Tilly Bone’ confusing. Some viewers might find themselves wanting to switch off as they wonder what the hell is going on. But stick with it, and a fascinating tale unfolds, with layers, details and clues to be picked apart, nods to classic horror, great performances (especially Alice Franziska Woodhouse as the disquieting Junebug) and some of the series’ most original and surprising ideas. It’s formally innovative, daring and altogether one of the most impressive pieces of work Creeped Out has yet produced.

6. ‘Marti’ (Season 1, Episode 4)

Kim is initially delighted when her new phone’s AI helps her to become more popular, but things take a turn for the sinister when ‘he’ claims to be in love with her. ‘Marti’ cleverly uses this premise as a kid-appropriate way to explore themes of coercive control and abusive relationships. I have a feeling this episode may have been inspired by the 2016 movie Bedeviled—there are lots of similarities, right down to Marti’s voice—and it says a lot that in 25 minutes it crafts a better, more meaningful story than a full-length horror movie for adults was able to manage. Often unfairly slept on, ‘Marti’ is the talented underdog of the series.

7. ‘Takedown’ (Season 2, Episode 8)

‘Takedown’ is intriguing because it departs completely from the series’ typical aesthetic—there's lots of shakycam, a grainy feel to the cinematography, a muted colour palette. It’s shot more like an indie film than an episode of a kids’ show. It focuses on Alexa, the only girl on her high school wrestling team, who uses a weird chain text to wish for more strength. Since this is Creeped Out, it’s no surprise that her ‘gift’ comes at a price. With its gritty feel and the authentic friendship between Alexa and Lucky (‘cheers to root beers’, anyone?), this episode is something really different, and all the more memorable for it.

8. ‘No Filter’ (Season 2, Episode 6)

Like ‘Trolled’, ‘No Filter’ is a thoroughly enjoyable example of what a series like this should be aiming for, which is essentially a junior version of a Twilight Zone episode. There’s a recognisable starting point—who hasn’t used filters or Facetune to make their selfies look better, and who bothers reading all the T&Cs?—and when Kiera’s eroded face is revealed, it’s one of the few moments in the series to create a genuine shock. Plus there’s a proper pantomime villain, just as it should be. The ending might be a little jumbled, but it’s entertaining enough that that can be forgiven.

9. ‘Cat Food’ (Season 1, Episode 2)

Happy-go-lucky prankster Stu pretends to be ill so he can skip school, but gets more than he bargained for when he discovers the elderly neighbour, Mrs McMurtle, is actually a shapeshifting monster. ‘Cat Food’ is a fun, comedic episode (the only one yet to make me laugh out loud) and, while there isn’t a great deal of substance to the story, it’s efficiently told and neatly resolved. Rhys Gannon is great as Stu and it’s just an all-round fun time.

10. ‘The Traveller’ (Season 1, Episode 11)

While the vast majority of Creeped Out episodes take place in a distinctly middle-class milieu, ‘The Traveller’ switches things up by focusing on Jodie and Brandon, troublemaking kids on an inner-city estate. They come across a device that can pause time, and it’s all fun and games until a blue-skinned man starts hunting them down. The plot is a bit more Doctor Who than your average episode, and the combination of urban setting and sci-fi story is surprisingly successful. There’s also an emotional gut-punch of a moment when Jodie finally understands the problems she’s been creating for her mum.

11. ‘The Call’ (Season 1, Episode 6)

‘The Call’ isn't one of the strongest stories in Creeped Out’s repertoire. An unpopular girl is drawn to an environmental activist and discovers she’s a siren, gaining powers into the bargain—interesting enough, but not enormously original, and inevitably a gateway to slightly tedious lecturing about plastic etc. It stands out mainly because of a stellar performance from Rebecca Hanssen, who reminds me of a young Olivia Colman. Hanssen really inhabits the character of Pearl, and shows how excellent acting can elevate an ordinary plot and script.

12. ‘The Many Place’ (Season 2, Episode 4)

With their holiday scuppered by torrential rain, three siblings wander a hotel and find themselves lost in a maze of realities. ‘The Many Place’ is designed as an homage to Stanley Kubrick’s The Shining, and spotting the references is part of the enjoyment here. The story takes advantage of the liminal, disconcerting nature of a large hotel to craft a series of alarmingly plausible terrors, and the ending features the best twist since ‘Kindlesticks’.

13. ‘One More Minute’ (Season 2, Episode 1)

‘One More Minute’ kicks off the second season with a pure hit of enjoyment that doesn’t take itself too seriously. When Jack can’t tear himself away from his favourite videogame, he finds time passing quickly—scarily quickly. While it may not be among the best, everything about this episode is solid: it’s (appropriately) well paced, the relationships are soundly fleshed out, and it’s all wrapped up well.

14. ‘Itchy’ (Season 2, Episode 2)

It may have one of the show's sillier premises—the villains are... head lice—but I have a soft spot for ‘Itchy’. Perhaps it’s the setting: a military academy on an English island feels fresh when you compare it to the many identikit homes and high schools in the series. Perhaps it’s the strong performance from Oliver Finnegan as protagonist Gabe. Either way, there’s something low-key charming about this episode.

15. ‘Side Show’ (Season 1, Episodes 12 and 13)

This two-part season finale is set in the early 20th century and centres on a troupe of circus performance whose ringmaster won’t allow them to venture beyond a magical barrier. Overall, ‘Side Show’ isn’t especially creepy; it’s more of a fantasy story that feels like it could have been its own separate series. The advantage of this is that there’s more space for character development and worldbuilding. The disadvantage is that it doesn’t truly feel like part of the Creeped Out universe.

16. ‘A Boy Called Red’ (Season 1, Episode 5)

Vincent and his dad aren't getting along, but when they go to stay at the latter’s childhood home, Vincent finds an unusual way to reconnect: via a time-travelling portal. The switches between past and present are handled admirably, and Boris Burnell Anderson is a standout as AJ. There’s a lot to like about ‘A Boy Called Red’; it just doesn’t stand out as especially memorable when compared to some of the stronger Creeped Out stories, perhaps because there’s no real antagonist.

17. ‘Bravery Badge’ (Season 1, Episode 7)

A troop of Girl Guides—sorry, ‘Hedgehog Rangers’—head into the woods for a camping trip. When the girls start falling into a strange trance, it’s up to a moody, reluctant Ranger to save the day. The setting here is promising, the campfire scene is a highlight, and the urban legend about the missing troop is a great touch. Unfortunately, the good stuff is undermined by questionable acting and a somewhat ridiculous supernatural menace. Though I will admit the singing is quite creepy.

18. ‘Shed No Fear’ (Season 1, Episode 10)

Set in the 1970s, with some decent period detail, this episode follows two boys as they battle a mysterious shadow-creature inhabiting an old shed. It’s cute to see Greg and Dave rekindle their friendship and tell the smarmy football captain to get lost, but the threat of the Shade is never particularly well-developed. The title also annoys me. Outside the context of this episode, nobody has ever uttered the phrase ‘shed no fear’. It isn’t even a good pun!

19. ‘The Unfortunate Five’ (Season 2, Episode 5)

Five kids in detention meet their match in a seemingly sweet, yoga-loving teacher who pits them against each other. Establishing five protagonists and two villains within the space of 25 minutes is a tall order, and it’s one this episode doesn't meet. ‘The Unfortunate Five’ has a good concept and also boasts one of the series’ goriest images (when Faye attacks Hawkins and blood spatters across the glass—I’m kind of surprised CBBC didn’t cut that). But the flimsy, unmemorable characters doom it to the lower reaches of this list.

20. ‘Only Child’ (Season 2, Episode 7)

This could have been great: the story of a girl being menaced by her demonic baby brother, while her parents are convinced she’s just jealous, has lots of potential. Yet ‘Only Child’ doesn't really work. The denouement is rushed and muddled (exactly how does Mia identify the link between the baby’s power and the feedback sound?) and the low-budget special effects don't help. It also suffers from being set entirely within the Tuthill family’s apartment, which looks like a cheaply decorated show home.

21. ‘Help’ (Season 2, Episode 3)

A very meh installment about a brother and sister who are overly reliant on their family’s Amazon Alexa-like virtual assistant. It’s basically a weaker version of ‘Marti’ with a much less impactful message. The siblings are barely fleshed out, and the episode shares with ‘Only Child’ a sterile-looking set that doesn’t resemble a real family home at all.

22. ‘Spaceman’ (Season 1, Episode 8)

If episodes like ‘Trolled’ and ‘No Filter’ represent what a show like Creeped Out should be, ‘Spaceman’ is exactly what it shouldn’t be. If ‘Cat Food’ proves how well humour can work within a scary story, ‘Spaceman’ shows exactly how it can go wrong. The tale of unlikely pals Spud and Thomas finding a crashed spaceship is by far the worst thing Creeped Out has come up with—it’s implausible, unfunny and not remotely creepy. Avoid.

#creeped out #creeped out ranked #creeped out episodes #creeped out episodes ranked #cbbc #netflix

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epackingvietnam · 4 years ago

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The MozCon Virtual 2021 Final Agenda

This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.

On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!

Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:

Save my spot at MozCon Virtual!

And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.

Read on to see what your favorite industry leaders are speaking on this year!

All talk times are in Pacific, so keep that in mind when planning your day!

Monday, July 12th

8:30am – Networking

Open time for attendees to connect with other attendees and MozCon partners.

9:00am – Welcome to MozCon 2021

Sarah Bird, CEO of Moz

The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.

9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

Shannon McGuirk, Client Services and Delivery Director | Aira

"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”

“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”

“You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."

10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

10:50am — Networking

Open time for attendees to connect with other attendees and MozCon partners.

11:15am — The Content Refresh: How to Do More With Less

Kameron Jenkins, Content Lead | Shopify

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

11:40am — Rule Your Rivals: From Data to Action

Dr. Pete Meyers, Marketing Scientist | Moz

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

12:20pm — Build for Search: Modern Web Dev That Puts SEO First

Dana DiTomaso, President & Partner | Kick Point

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

12:55pm — Networking

Open time for attendees to connect with other attendees and MozCon partners.

1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Jackie Chu, SEO Lead, Intelligence | Uber

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Cyrus Shepard, SEO Consultant | Moz

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

2:40pm — Birds of a Feather Discussion Groups

Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.

3:15pm — That’s a wrap on Day 1!

Networking remains open until 3:30.

Tuesday, July 13th

8:30am — Networking

Open time for attendees to connect with other attendees and MozCon partners.

9:00am — Day 2 Opens!

9:10am — Why Marketers Should Think More Like Investors To Drive Content Results

Ross Simmonds, Founder, CEO | Foundation Marketing

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.

9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Areej AbuAli, SEO Consultant

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

10:25am — Networking

Open time for attendees to connect with other attendees and MozCon partners.

10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY

Brie E Anderson, Owner, Founder | BEAST Analytics

Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.

11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Casie Gillette, Senior Director, Digital Marketing | KoMarketing

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

Joy Hawkins, Owner | Sterling Sky Inc

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

12:30pm — Networking

Open time for attendees to connect with other attendees and MozCon partners.

12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success

Joyce Collarde, SEO Supervisor | Obility

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Rob Ousbey, VP Strategy | Moz

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

2:00pm — The Cold Hard Truth about CTR and Other Common Metrics

Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

2:35pm — Birds of a Feather Discussion Groups

3:00pm — That’s a wrap on Day 2!

Networking remains open until 3:30.

Wednesday, July 14th

8:30am — Networking

Open time for attendees to connect with other attendees and MozCon partners.

9:00am — Day 3 Opens!

9:10am — The Fast & The Spurious: Core Web Vitals & SEO

Tom Capper, Senior Search Scientist | Moz

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce

Luke Carthy, eCommerce Consultant

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

10:25am — Networking

Open time for attendees to connect with other attendees and MozCon partners.

10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Miracle Inameti-Archibong, Head of SEO | Erudite Agency

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Amanda Milligan, Marketing Director | Fractl

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

12:30pm — Networking

Open time for attendees to connect with other attendees and MozCon partners.

12:30pm — Networking

Open time for attendees to connect with other attendees and MozCon partners.

12:55pm — Game-Changing Ways to Use the Google Search Console API

Noah Learner, Product Director | Two Octobers

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

1:55pm — Birds of a Feather Discussion Groups

2:30pm – Farewell and Goodbye from MozCon 2021

Sarah Bird, CEO of Moz

That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!

See you there?

Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!

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bfxenon · 4 years ago